Best Western Plus Main Street Inn For Sale | Brawley, CA Hospitality Investment

RAD Commercial Realty and Signature Hospitality Advisors are proud to exclusively present the fee-simple interest acquisition of the Best Western Plus Main Street Inn, a premier select-service hospitality asset located at 1562 E Main St, Brawley, CA 92227.

Offered at an asking price of $8,900,000 ($141,270 per key), this highly profitable 63-room property operates under the globally recognized Best Western Plus flag. This upper-midscale asset delivers a stabilized, recession-resilient cash flow with a trailing 12-month (T-12) total revenue of $2,093,384 and a healthy T-12 Net Operating Income (NOI) / EBITDA of $602,500. This reflects a highly competitive in-place cap rate of approximately 7.0% based on current performance metrics, positioning it as a compelling addition to any hospitality portfolio.

Property Specifications & Financial Snapshot

• Property Type: Commercial Hospitality Real Estate

• Brand / Franchise: Best Western Plus (STR ID: 55053)

• Chain Scale: Upper Midscale Class

• Total Keys: 63 Guest Rooms

• Asking Price: $8,900,000

• Price Per Key: $141,270

• In-Place Cap Rate: ~7.0%

• Occupancy Rate: 69.4% (FY2025 Trailing)

• Average Daily Rate (ADR): $129.76 (~$130)

• Revenue Per Available Room (RevPAR): $90.10 (~$90)

• Total Operating Revenue: $2,093,384

• EBITDA / NOI: $602,500

• Ownership Interest: Fee Simple

• Management: Third-Party Managed

The Core Value-Add Investment Thesis

1. Stabilized Cash Flow with High Performance

The property showcases robust operational fundamentals, maintaining a 69.4% occupancy rate alongside a strong $129.76 ADR and a $90.10 RevPAR. These strong figures translate directly into a highly dependable, immediate stream of passive income upon acquisition.

2. Embedded ADR & Occupancy Upside

The hotel has a documented history of outperforming its local market, underscored by a notable Market Penetration Index (MPI) of 122.0 recorded in late 2024. The strategic value-add thesis for an incoming owner focuses on reclaiming this high occupancy capture while retaining recent gains in market ADR. This balanced approach provides a clear track to driving significant RevPAR and EBITDA growth without depending on external market forces or baseline rate inflation.

3. Labeled and Defined STR Competitive Set

The property operates within a tightly defined, five-property, 412-room STR competitive set located across the Yuma & El Centro, CA submarket. This localized benchmarking environment allows an active investor to implement precise yield management strategies and keep operational benchmarks clean.

4. Insulated Imperial Valley Demand Drivers

Brawley and the broader Imperial County area benefit from deep, consistent commercial demand drivers that shield it from typical hospitality seasonality. The regional economy is continuously fueled by:

• Large-scale agribusiness and industrial shipping logistical networks.

• Steady contracts from government agencies and utility crews.

• Substantial cross-border commercial traffic moving seamlessly between California's Imperial Valley and Yuma, Arizona.

Exclusively Listed By

For complete underwriting files, historical STR reports, or to coordinate a formal site visit, please contact the principal brokers directly:

RAD Commercial Realty

• Principal Broker: Majid Radaei (Managing Broker)

• Direct Phone: (818) 334-2111

• Email: majid@radcre.com

Signature Hospitality Advisors

• Hospitality Investment Advisor: Amit Sharma

• Direct Phone: (714) 709-3909

• Email: amit@shadvisors.com